Not often I comment on news, but interesting article all the same. Avowed + Outer Worlds 2 didn’t meet sales targets. The PoE setting will continue but not likely to see Outer Worlds do the same. Which makes me ponder, why?
Avowed
I liked this game as it delivered a ton on nice beats in a decent IP. It had a fair chunk of accolades, available on a bunch of platforms, and had a really good post-launch buzz. It had a month’s head start on Clair Obscur. It peaked at 20,000 on SteamDB, which is slightly lower than PoE2. It was priced as a sort of premium game. Maybe the targets were too high?
Outer Worlds 2
This game is still on my wishlist, and frankly, it launched in the mess of other games that took my attention. There wasn’t much buzz here, at least as compared to the first game. You could get the first game, plus all DLC (Spacer’s Choice) for a damn good deal. It peaked at the same level as the original, which is the same as the other one. The price point though, what the flying fart?
Clair Obscur
This game was priced at 60% of Outer Worlds 2, and 40% of Avowed. It peaked at 7x the amount of both of the others. It was also, quite clearly, better than the others.
Game Industry
Over the past 2 years, about 30% of the US game industry has seen layoffs. That is a wild statistic. Sure, there’s the post-pandemic slump, but there are other factors. Sources of funds have dried up. Game companies are spending way too long making games, with less meaningful returns. Gamers are primarily spending their times in the same 10 game today as they did for the past 3 years (Roblox + Fortnite top that list). The lower end of gaming is chock full of slop that can’t be triaged (50 games launch each day on Steam), and the middle tier has to really do something amazing to get any buzz going. And you know, the whole “everything is more expensive and I need to chose between food and games” thing going on.
Point being, the market is saturated and there’s a limit to how much anything can actually sell in the current climate.
Steam
This is an important factor, one that has impacted the general psyche of gamers. Steam has a wishlist function and nearly every game goes on sale at some point. Some publishers will drop their price by 30% or more within a month (looking at you Ubisoft!), and very few games launch nowdays in a functional state. You are almost always better off waiting a week for a major kitchen sink patch before diving in.
The only reason to buy something now is a sense of FOMO, which is insanely hard to predict. On top of it, that FOMO has to compensate for the price of admission. For every Elden Ring, there are hundreds of other premium games with much less to offer.
Value
Which is the ultimate factor in any buying decision, which is arguably mostly perception. Sure, you can math this out on the aggregate, manage some trends, get the buzz, and ride a sweet spot that lasts a few days or weeks. My persona preference here is somewhat straightforward, and related to the relationship between price and content.
- $5 – Generally not much thought here, it needs some decent reviews and be between 2-10 hours of stuff.
- $10 – This is generally reserved for EA games, and in areas I have a gaming interest.
- $20 – My personal sweet spot, anything that has decent reviews and can keep me entertained for about 20 hours.
- $40 – This is reserved for AAA games on sale, so I tend to only spend this during the winter + summer sales.
- $60+ – Extremely rare that I will spend this much on a game, it has to be near perfect or a game I know I will devour. Clair Obscur for sure here. Monster Hunter Wilds too. Not much else!
I don’t think that Obsidian necessarily made a mistake here, their targets are clearly from Microsoft corporate who can’t seem to figure much out of late. Avowed is a solid game, Outer Worlds 2 seems to be as well. Neither are priced at a point where the perceived value is high enough to generate enough sales to meet some exec’s target. I’m hopeful some level of sanity gets applied here and a more realistic approach is used instead.
In the simplest of statements – make games that cost less.


